Landing Page for DoorDash (Spec)

The client (spec): DoorDash provides food delivery services for restaurants and online meal ordering for consumers through their app. 

Project: DoorDash wants a landing page to promote their services to small restaurant owners. The goal is to have these restaurant owners sign up to become a partner.

The audience: Small restaurant owners who have not partnered with DoorDash yet and are not technically savvy. They need to be convinced that DoorDash is easy for them to operate and that it will actually help them grow their sales.

Tone: Simple & reassuring

My strategy: I created a headline & subhead that focus on the benefits the audience is looking for and some real numbers to make them stop and think. 

To calm their technology anxiety, I included a bullet point list of ‘how to join’ steps in the center of the page to bring clarity & simplicity. If they have tech questions, a second action button is included that will take them to a virtual agent that can address objections and help them sign up.