Magazine Ad for CoverGirl (Spec)

Client: CoverGirl is an American brand that sells affordable cosmetic products.

Project: They want to promote their new lipstick, TrueYou Match Lipstick (imaginary product) through a magazine ad. The goal is to get the audience to purchase the lipstick at their local drugstores.

Target audience: Women ages 25-45 who prefer a more natural makeup look and tend to buy beauty products at the drugstore.

Tone: Stylish and promotional

My strategy: I keep the copy for this ad straight and to the point, tying in benefits (confidence & practicality) and focusing on how this lipstick fits their natural-look preference.

Project: My client, Covergirl, is an American-based brand that sells affordable cosmetic products. They want to promote their new TrueYou Match lipstick (fake product) with a magazine ad targeting their audience—women ages 24-40 who like to enhance their natural beauty and shop at their local drugstore. The goal is to convince these women to buy TrueYou lipstick at their local drugstore using a stylish, promotional tone.Strategy: I focused on creating a tone that exudes confidence in enhancing natural beauty.


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