Mail Flyer for Williams Sonoma (Spec)

The client: William Sonoma is a retail company that sells premium kitchenware and home furnishings.

Project: William Sonoma wants a mail flyer to introduce their new “Primo Line” (fake product)--a cookware line that combines quality and affordability. The goal is to have the reader browse the new product line on the website where they’ll be prompted to purchase.

Target audience: Younger couples in their 1st apartments who have tighter budgets but value quality kitchenware. 

Tone: Stylish & promotional
My Strategy: I created a headline infused with benefits–staying within their budget while purchasing something they value. The body of the flyer touches on real-life scenarios this audience encounters, such as unevenly-cooked meals (a pain point) and hosting guests to remind them that they’ve just found something they value.

Williams Sonoma Main.png
Project: Williams Sonoma is a retail company that sells top-quality kitchenware and home furnishings. They want to introduce their new Primo line (fake product)—a cookware set combining quality and affordability. They requested a mail flyer targeting young couples in their first apartments who have a tight budgets but want premium cookware. The goal is to prompt them to visit the company’s website using a stylish, promotional tone.Strategy: I attract their younger, energetic audience by highlighting the product’s benefits for impressive parties, stress-free family gatherings, and creating memories.
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