Email newsletter, Sammie Mancine

Project: write a monthly email newsletter that educates the audience and encourages them to book a coaching session

Purpose: Share about the gut-brain axis and natural ways the audience can support the gut.

Primary CTA: view Sammie’s 1:1 coaching programs. Secondary CTA: book a call.

Target audience: Her email subscribers: warm leads that have signed up to learn more about her

Tone: empathetic, educational

Client: holistic nutritionist/functional RN

My process: 

• Open email with warm/personal welcome & cross market by highlighting last month’s top IG reel

• Educate on relevant health struggle that her audience needs help with

• Provide practical actions they can take to address this relevant health struggle

• Wrap up the email by encouraging them to better resolve their health struggles by checking out the coaching programs or booking a call to discuss their questions